Envoy Strategy — authority made simple
Identity · 2024
Project summary
A political and economic consultancy that had to look authoritative in a serious field — and stay simple enough to be remembered.
Envoy Strategy advises on politics, public communications and economics: public and private sector clients, international markets, more than 25 years of it. The advice is tailored, and it rests on reading global dynamics, diplomacy and policymaking. The team is multidisciplinary, and distributed around the world. That is a firm judged on being taken seriously. The identity has to carry that before a word of the advice is read.
Look authoritative without looking heavy. Serious enough for the field, simple enough to be recognised at a glance.
- Client
- Envoy Strategy
- Industry
- Political, public communications and economic consultancy
- Craft
- Identity
- Services
- Logo design, Brand design, Brand assets
- Year
- 2024
The idea lives in the O of the name. Shaped into a globe, that single letter carries both halves of the proposition: the world, and the communication across it.
The decisions
Futura — sharp, geometric letterforms. Authority in the type, without weight.
Charcoal grey, with gold as the accent. Serious, with one point of light.
Look before drawing — How firms like this present themselves, and how companies in the UAE are read. The mark has to sit credibly among its peers, not beside them.
Process
Routes, then refinement
The work starts in conversation. A small set of initial routes, the client's selection, then refinement until the mark is resolved — no open-ended exploration, and no surprise at the end.
A note
The first one
This was the studio's first paid commission, and it is very close to our hearts.
Outcome
A logo, a brand system and the assets to apply them — built to be recognised at a glance, and to hold up wherever the firm appears.